Social Media has multiple uses – communication, donor relations, advocacy, marketing, PR, fundraising – sometimes these departments within an organization work in tandem but more often than not, they work in their own silos. So who owns the social media read more…

We all know that social media – Facebook, Twitter, etc – is huge and growing every day. In fact, if Facebook were a country it would be the fifth-largest country in the world, with 350 million denizens.We also know that read more…

Cause Marketing can mean, simply, a nonprofit cause marketing itself.But it’s also a term which is increasingly used to refer to a special type of marketing where a for-profit brand and a non-profit cause launch a campaign together for mutual read more…