The beauty of social media is that it gives organizations the ability to engage in online conversation with supporters. Social media is very much built for 2-way communication, which is a very powerful thing, but it also means that if read more…
Social Web Category
Engage and Monitor, Engage and Monitor.
Sunday, April 11th, 20104 Tips for Building Engagement in Social Media
Monday, March 29th, 2010Savvy marketers and nonprofits today understand that what makes social media powerfully different is that it’s a medium built for 2-way communication. So success in social media is all about “engagement”. But what does that mean, exactly?
Let’s say you’ve built read more…
Red Balloons, Social Media, and Causes
Tuesday, December 15th, 2009The folks at DARPA (the Defense Advanced Research Projects Agency) ran a fascinating research project recently, and the results are interesting for those of us who are involved with using social media for cause marketing.
The researchers placed 10 moored red read more…
Why Social Media?
Tuesday, December 8th, 2009At Tivix, we’re pretty immersed in the whole world of Social Media (Facebook, Twitter, etc). And so it’s easy for us to forget that not everyone understand the opportunity that social media presents to nonprofit organizations.
An article came out today read more…
A few of our (other) favorite things.
Tuesday, December 8th, 2009At Tivix, we are big believers in the whole concept of “Cloud Computing”. The advantages are many for any organization, and are especially significant for nonprofits. No internal IT support required, no software to buy and install, everyone on the read more…
