Online Tools and Networks Category

Developing a Social Media Strategy

Monday, March 15th, 2010

Every organization is different, but here are five components which we have found to be important considerations in developing a successful social media strategy:

Remember it’s just like any other communications channel – which means that your organization’s branding and messaging read more…

Creating a Blog for Your Nonprofit

Tuesday, January 27th, 2009

With over one hundred million blogs in cyberspace, blogging has become a powerful communications tool, giving bloggers the ability to bypass traditional media and bring its message directly to readers.
According to Kivi Leroux Miller, president of NonprofitMarktingGuide.com, blogging “brings the read more…

Cheap and Dirty Prospect Research

Saturday, January 24th, 2009

It’s important to know a donor’s interests–donors are much more likely to fund (hopefully, well) projects they’re interested in versus projects they’re not. Also, you don’t want to ask them for too much money and scare them off, but you read more…

Beth Kanter’s Birthday Campaign: How Beth Leveraged Her Online Network to Raise Thousands of Dollars

Thursday, January 22nd, 2009

Getting kids involved with social causes helps them to shape lifelong values – and using tools like Facebook and Twitter is a great way for kids to have fun while “doing good”.
Consider the case of 12-year old Beth Kanter. For read more…