I recently spoke with someone who had to close-down a nonprofit organization because of a financial crisis they just couldn’t overcome. “The crisis just hit us so suddenly”, this person said. “If we only had time to put together a read more…
Marketing Your Cause Category
Fast Fundraising. Fun?
Tuesday, May 25th, 2010Using printed materials when marketing your cause or nonprofit organization.
Tuesday, February 10th, 2009Online marketing is essential for today’s nonprofits – but don’t forget the value of good old fashioned ink-on-paper!
Most people today, when they think of forming a cause and promoting it, immediately think of web-based tools. Social networks like Facebook and read more…
Media Relations: Getting the Word Out
Tuesday, January 13th, 2009The press can be a powerful tool for nonprofits. Whether you’re working with the local or national media, you’ll want to learn the best ways of cultivating relationships with reporters.
First off, understand that a general approach is not best. Instead, read more…
Grassroots Marketing and Communication Tactics
Tuesday, January 13th, 2009Every organization hopes to see its name in print but often cannot afford a communications professional. In that case, there are plenty of tactics to execute internally to get your group’s name in the media.
First consider what is newsworthy within read more…
