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Fast Fundraising. Fun?

Tuesday, May 25th, 2010

I recently spoke with someone who had to close-down a nonprofit organization because of a financial crisis they just couldn’t overcome. “The crisis just hit us so suddenly”, this person said. “If we only had time to put together a read more…

Engage and Monitor, Engage and Monitor.

Sunday, April 11th, 2010

The beauty of social media is that it gives organizations the ability to engage in online conversation with supporters. Social media is very much built for 2-way communication, which is a very powerful thing, but it also means that if read more…

NPR Tivix Interview on Harnessing Online Shopping for Good.

Friday, April 9th, 2010

There’s lots of attention these days to online privacy concerns (or maybe I should say attention to the fact that that in online social media no one seems to care about privacy anymore!). And there’s been a minor media firestorm read more…

4 Tips for Building Engagement in Social Media

Monday, March 29th, 2010

Savvy marketers and nonprofits today understand that what makes social media powerfully different is that it’s a medium built for 2-way communication. So success in social media is all about “engagement”. But what does that mean, exactly?

Let’s say you’ve built read more…

Developing a Social Media Strategy

Monday, March 15th, 2010

Every organization is different, but here are five components which we have found to be important considerations in developing a successful social media strategy:

Remember it’s just like any other communications channel – which means that your organization’s branding and messaging read more…

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