There’s lots of attention these days to online privacy concerns (or maybe I should say attention to the fact that that in online social media no one seems to care about privacy anymore!). And there’s been a minor media firestorm about how some new companies like Blippy have come out with the bizarre-sounding business model of allowing people to publish their credit card purchase transactions for the whole world to see.
Business models like this are driven by the idea that if my friends see I’ve made a certain purchase, then they may be more likely to make the same purchase – and obviously companies are trying to figure out how to take advantage of that dynamic.
NPR member station KALW did an excellent piece on this general topic this morning, and included an interview with me about how Tivix takes this same principal and gives nonprofits a way to benefit from it, through our popular Facebook App Shop4Good. You can read a transcript of the whole NPR/KALW piece, or click below to hear audio of just the part about Tivix and nonprofits (with the added bonus of a hilarious clip from the Colbert Report!).
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