From the monthly archives:

April 2010

Engage and Monitor, Engage and Monitor.

April 11, 2010

The beauty of social media is that it gives organizations the ability to engage in online conversation with supporters. Social media is very much built for 2-way communication, which is a very powerful thing, but it also means that if you inadvertently treat it as 1-way communication, you’ll run the risk of sounding like one [...]

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NPR Tivix Interview on Harnessing Online Shopping for Good.

April 9, 2010

There’s lots of attention these days to online privacy concerns (or maybe I should say attention to the fact that that in online social media no one seems to care about privacy anymore!). And there’s been a minor media firestorm about how some new companies like Blippy have come out with the bizarre-sounding business model [...]

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