Shop4Good offers nonprofits passive fundraising via an affiliate store. Think of it as a designated mall for your cause – every time someone shops at a store in your mall, the retailer donates a percentage of sales to your nonprofit. There are over 300 brands and retailers participating in the Shop4Good application including Target, Amazon.com, iTunes, Budget Rent-a-Car, HP, JetBlue Airlines, and Starbucks. More are being added each month.
The application can be used on Facebook (opening up access to 400M+ active consumers) for easy shop & share, as well as recruit individuals to the cause; it can also be used on the open web, rendering it more flexible than other solutions.
“Consumer spending is continuing continue even amidst a recession but charitable giving is decreasing. As much as consumers want to give they feel like they don’t have the resources. Shop4Good lets consumers buy the items they need from the brands and retailers they trust – knowing that their purchases will support a worthy cause. It’s a win for charities and a win for consumers,” says Bret Waters, CEO and Founder of Tivix. Tivix’s solutions are all cloud-computing based so there’s no software or hardware to purchase or install; tech support and administration are unnecessary; and Shop4Good is free of any monthly subscription fees.
For Kat White, Development Coordinator at Aim High, a tuition-free summer program for middle-schoolers in the Bay Area, “It’s a different way get our supporters involved in our program. We know we do great work; they know we do great work; this gives them a way to support us as they go about their daily activities.”
Other nonprofits using Shop4Good include the Environmental Defense Fund, the San Francisco Theater, and the Support Network for Battered Women.
About Tivix
Tivix is an easy-to-use online platform designed to assist non-profits fundraise and advocate online through the power of social media. With a suite of online applications
which harness the power of Facebook and other online social media, offered in simple and affordable packages, Tivix is bringing the next generation of technology to the nonprofit world.
About Bret Waters
Bret Waters, a Silicon Valley executive with a passion for social entrepreneurship, is the founder of Tivix. He was co-founder of Metagraphics (an early leader in web-based
publishing), Founder and CEO of Artmachine (acquired by eMotion, now OpenText, NASDAQ:OTEX).
As a current board member of the Stanford University School of Education he is involved in driving a major new $75 million fundraising initiative for the University, and he has also led major fundraising initiatives in his previous roles as Chief Operating Officer for Stanford New Schools and as Executive Director of the Woodside School Foundation (both 501(c)3 organizations dedicated to K-12 education improvement).
For more information, photographs, or to arrange an interview with Bret Waters, CEO & Founder of Tivix, please contact: Ramona Persaud at 315.280.6505 or ramona@persaudmarketing.com
