Archive for March, 2010

4 Tips for Building Engagement in Social Media

Monday, March 29th, 2010 by Bret Waters

Savvy marketers and nonprofits today understand that what makes social media powerfully different is that it’s a medium built for 2-way communication. So success in social media is all about “engagement”. But what does that mean, exactly?

Let’s say you’ve built read more…

Developing a Social Media Strategy

Monday, March 15th, 2010 by Bret Waters

Every organization is different, but here are five components which we have found to be important considerations in developing a successful social media strategy:

Remember it’s just like any other communications channel – which means that your organization’s branding and messaging read more…

Who should own Social Media at a nonprofit?

Wednesday, March 10th, 2010 by Bret Waters

Social Media has multiple uses – communication, donor relations, advocacy, marketing, PR, fundraising – sometimes these departments within an organization work in tandem but more often than not, they work in their own silos. So who owns the social media read more…

Social Media Best Practices for Nonprofits

Thursday, March 4th, 2010 by Bret Waters

This is the first of what I intend to be a 4-part series of posts about how nonprofits can better use social media. But before I can really talk about “best practices”, it’s probably best to just start with “why?”, read more…