Why Social Media?

At Tivix, we’re pretty immersed in the whole world of Social Media (Facebook, Twitter, etc). And so it’s easy for us to forget that not everyone understand the opportunity that social media presents to nonprofit organizations.
An article came out today from the Stanford Social Innovation Review which says, in short, that nonprofits “are failing to connect with potential givers using the communication media those givers increasingly are using.”
And that’s probably a succinct a way to put it as any – social media is where active, passionate individuals are today. If you, as a nonprofit organization, don’t have an active strategy for maintaining a vibrant presence on Facebook, then you are simply failing to connect with a critically important audience.
The article is also worth a quick read for some of the other statistics regarding online giving in general.