Archive for October, 2009

Social Media for Cause Marketing

Friday, October 2nd, 2009 by Bret Waters

We all know that social media – Facebook, Twitter, etc – is huge and growing every day. In fact, if Facebook were a country it would be the fifth-largest country in the world, with 350 million denizens.We also know that read more…

What is Cause Marketing?

Friday, October 2nd, 2009 by Bret Waters

Cause Marketing can mean, simply, a nonprofit cause marketing itself.But it’s also a term which is increasingly used to refer to a special type of marketing where a for-profit brand and a non-profit cause launch a campaign together for mutual read more…