Every organization hopes to see its name in print but often cannot afford a communications professional. In that case, there are plenty of tactics to execute internally to get your group’s name in the media.
First consider what is newsworthy within your organization. Are any events coming up? Even small events can provide an opportunity to get your name in the paper. Is there a new executive staff or board member hire?
After gathering potentially newsworthy material, explore appropriate media outlets to place the information. Peruse local newspapers, business magazines, and national philanthropic publications that accept notable announcements. Then locate the most suitable section or reporter to contact and assess their websites for online publication opportunities.
To publicize an upcoming event, submit the details to the numerous online event calendars published citywide. Google your city’s name followed by “event calendars” and you will discover a list of sites to access. TV news stations and newspapers also post online calendars where you can personally input your announcement.
If you are hosting a large fundraising event attracting well-known attendees, send an invitation to local society page reporters. It will most likely be listed on the social calendar. Always photograph the event and send the captioned images to the reporter -even if they do not attend, your photos may be featured.
Newspapers, business publications and philanthropic magazines also accept new hire and board member announcements. Send their background information (along with a picture if possible) to the appropriate reporter.
Keep track of your contacts and eventually you will have built a very valuable media list. Nurture these relationships and designate a specific spokesperson within your organization so you are prepared if a reporter seeks a more in-depth article.
